Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

The Power of Participatory Research: Why You Should Involve Your Users

The Power of Participatory Research: Why You Should Involve Your Users

The Power of Participatory Research: Why You Should Involve Your UsersGary van Broekhoven

Uncover how participatory research creates user-centric products. Involve users to gain deeper insights, build loyalty, and drive successful innovation.

Consumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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